Greig Jansen has a remarkably clear and concise way of explaining how he’s become the person he is today and the core values that have come to define him. This clarity and willingness to go into uncharted territory, not waiting for the opportunities to come to him show why his business has grown into a brand that has created its market, offering consumers more than a healthier alternative to soft drinks - what Greig is selling is a lifestyle, true to his own passion for sports and wellbeing.
In this Business Unusual Podcast, Ralf Fletcher chats to Greig, the founder and CEO of PURA Beverages. Having gone from a trailblazing executive to the founder of a disruptive startup, Greig has gathered the kind of expertise and intuition that have made his entrepreneurial journey such a powerful insight into the secrets of success.
7 Key takeaways to look out for in this podcast:
- The significance of building relationships in business
- An incredible story of securing foreign exchange in Ethiopia
- How to be agile in business
- How to hire the right people
- The value if face-to-face interactions
- Challenges and opportunities in the beverage industry
- The need for continuous improvement
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