By Thabiso M. Mohlabeng
Are you one of the businesses missing out on the incredible opportunities that you get when you enter awards?
Do you know about the benefits of being chosen as a finalist?
The best benefit of being an award-winning business comes from the very principles which create award-winning businesses. An award-winning business is a great place to work at, a place that delivers an outstanding customer experience and is continually growing.
The first thing that you need to do when you enter an award is to think about how you want to position yourself. Do you want to be recognised as a gender empowered company, technologically affluent, transformation-driven or the employer of choice?
The benefits of entering awards as part of your business strategy will depend on how you want to position yourself.
What are some of these benefits?
Research shows that you can boost sales by up 37% if you win a business award. Putting effort into entering awards allows the company to reflect on its model and goals. People are attracted to winners, whether it be in movies, sports or even the board games that we play at home. A brand known for winning often has a high turnover rate in sales. Think about a brand you like or associate yourself with - you like it because it is a winner!
Imagine media headlines and your name across social media platforms, alongside the words ‘Gender Empowered’; ‘Top Empowered CEO’; ‘Best Team to Work for’ or “Best Tech Startup’. Do you know how rare it is to get other businesses and people to talk about your brand? It is as rare as the vaquita!
Business awards are great marketing opportunities for you and your brand. As a brand, you’ll be exposed to other brands talking about you, giving you the opportunity to engage via social media platforms and grow your reach. This also gives you an opportunity to create content that is unique and drives traffic to your website.