By Suraya Pandor
Today, Heloise Greeff is a leading investor with a US$50-million strong portfolio. She is also the first Female Elite Pro and one of the most copied Popular Investors on eToro, the world’s leading social trading platform.
It’s a long way away from Welkom, the small gold mining town where she spent the first few years of her life. In terms of absolute distance, at least, it’s even further away from Cape Town, where she finished her schooling and undergraduate studies.
The journey to investment success wasn’t always obvious either, with Greeff previously having studied biomedical engineering, worked on innovative products aimed at changing lives in underprivileged areas, and been a Rhodes Scholar and Oxford Research Fellow specialising in Artificial Intelligence (AI) and machine learning. Now, she’s on a mission to help South Africans, and women in particular, unlock their investment potential.