By Koketso Mamabolo
Winning an award, or being chosen as one the finalists, offers a wide range of benefits for your business and the people in it.
A study by the University of Leicester found that within three years of receiving an award, companies see increases in, amongst other things, sales and share value. By winning or making it to the final stage you are exposing the world to your product or service and opening up the opportunity to be recognised for your achievement.
So, what do you get from winning an award, or being chosen as a finalist? And how can you leverage that for the growth of your business?
Let’s start with the exposure you get.