By Jessie Taylor
Over the last 25 years, South African companies have spent around R22-billion on corporate social investment (CSI) projects and today they are increasingly financing projects that uplift South Africans. Not only does this empower local communities, but it also makes smart business sense for local companies.
While CSI is not directly related to a company’s purpose, the two can be closely aligned. An effective CSI programme has the ability to impact the community it serves, the business that backs it and the employees who drive it.