By Chris Odgen, CEO of RubiBlue
Technology made for Africa, by Africa. This is the right outlook for the future of this continent and its economic and social success. It is by capitalising on local innovation and ingenuity that Africa will thrive, and overcome many of the legacy challenges impacting on its growth and its ability to stand tall on the global stage.
One of the biggest challenges is pricing. For many high-growth companies, startups and enterprises on the continent, the cost of success is extremely high. Why? Because they’re working with technologies that are provided by international organisations that hang their success on the dollar price tag. Which means, for companies that want to access next-generation word processing, platforms, project management tools and more, they’re paying the dollar value when their income sits in local currency that’s nowhere near equal.