“The more I understand the supply chain, the more I understand life”

Continuing on from last week, Adebayo Adeleke explains how podcasting has helped share Africa’s supply chain stories, the impact of the expanded trade on the continent and advice on how businesses can adapt to rising fuel costs.

Adebayo Adeleke

By Koketso Mamabolo

How has podcasting helped you share your message?

It has really helped me share my message, especially on non-supply chain and non-leadership topics. The more I understand the supply chain, the more I understand life. Because I believe the supply chain is life and, at the same time, the more I can actually dissect issues, looking at them from different perspectives and I can learn so much from. I think some of my conversations I’ve had on my podcast, and the conversations I will be having in the future, suggest that Africa is going through its own form of a renaissance in this particular time, and a lot of people are actually sharing their thoughts about it. These lifelong lessons -  and how you can deal with different situations - that's what makes sense. I believe that if one or two people's lives are changed by the podcast, I think the podcast definitely has its purpose.


What impact will the African Continental Free Trade Agreement have on supply chains?

The African Continental Free Trade Agreement is initially going to expose the weakness within African supply chains. A lot of gaps within African supply chains will be identified. As I've said many times, trade and supply chains are two sides of a coin so you cannot have one without the other. The trade will not happen between countries without supply chains being in order; without the ports being in line with other ports; without different roads flowing into others; without intermodal forms of transportation; without establishing demand signals across the African countries; without having different trade routes; different ship routes; different supply routes establishing different trains. All these things have to happen.

Adebayo Adeleke

How can businesses adapt to the rising cost of fuel?

The rising cost of fuel traditionally has always been passed on to consumers so there are several traditional ways of adapting to rising costs as well. One of the things I always tell people is to make sure that within their capacity they can actually lobby for the government to reduce the impact of the cost of fuel on their business. But, more importantly, they need to look for alternative sources of energy to be able to kind of alternate so that they're not fully and solely dependent on fuel. But again, that only solves some issues.

So there is no one-size-fits-all when trying to advise businesses. Each business rather has their own challenges. It's important to understand the nuances around it and be able to craft whatever methodology, whatever alternative, to support your business. But you have to understand your business first and see how a reduction can help.

What lessons did you learn in the military which you have been able to apply in business?

Discipline. And if you're disciplined enough in business, things are going to happen. If you're disciplined in understanding your business, if you're disciplined in understanding your political landscape, and disciplined in understanding your business environment, you shall be successful. It might be long, it might be tedious, it might be unpleasant most times. But if you're disciplined, if you're grounded in discipline and in principles, you're going to follow through. And if you're not grounded in certain tenants, you're going to be shifted or you're going to be moved. But, if you're grounded in discipline, you're going to stand the test of time.

 

What books would you recommend for other business leaders?

Every leader needs to understand influence. The Psychology of Persuasion by Robert Clydeni is a great book. I've used it throughout my career and it has helped me both in the military and also in the commercial world. It talks about how to make an influence because pretty much that's what we do in business. You influence people that work for you, as well people that want to invest in your business, your customers, your clients alike. And also The Laws of Human Nature by Robert Greene. I think it is a great book for everyone to just navigate this world that we live in.  And then one last one is Who Moved My Cheese? by Spencer Johnson I think it talks about change management, how to deal with change and the world we live in today. That's one thing that's quite certain is change. So I think it would be a great addition for everyone to get in there and to learn more about it. I will also recommend my book The Potentials of Indigenous Logistics Systems To Drive Trade in Africa: Nigeria as a Case Study for every business owner in Africa and also for those who want to understand the African and Nigeria supply chain landscape.

FOR PART 1 OF THIS Q&A, CLICK HERE

Enjoy the 12th edition of Top 500:

 

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