By Raine St.Claire
In the wake of the "post-pandemic era," characterised by a surge in remote work and home-based activities, a new breed of customer has emerged, known as the "Prosumer." Telecom companies have traditionally categorised their clientele into two distinct groups: "Consumers" and "Business" users, tailoring their product offerings, pricing structures, and services to suit each category's specific needs.
These Prosumers, however, defy the conventional boundaries. They share similarities with business users but exhibit heightened connectivity demands compared to the consumers of the past. Picture a scenario where a marketing executive working for a global design firm relies on uninterrupted video calls with colleagues in Tokyo and Los Angeles, all while operating from their residence somewhere in South Africa. These individuals necessitate steadfast, high-speed connections that can seamlessly support video conferencing while enabling concurrent web browsing on other devices. They may even seek to stream content from various parts of their household, all the while ensuring that their children can access Wi-Fi for homework.
For remote and hybrid workers, their current internet setups often fall short of meeting these novel work-from-home demands, prompting a frantic pursuit of residential fibre-optic internet solutions.